Título :	A construçaõ da comunicação pública na percepção de jornalistas da EBC : potencialidades e limites
Autor :	Duarte, Lívia Dias Moreira
Orientador(es)::	Del Bianco, Nélia Rodrigues
Assunto::	Comunicação pública Radiodifusão Jornalistas - formação Empresa Brasil de Comunicação (EBC)
Fecha de publicación :	30-mar-2020
Data de defesa::	12-jul-2019
Citación :	DUARTE, Lívia Dias Moreira. A construção da comunicação pública na percepção de jornalistas da EBC: potencialidades e limites. 2019. 279 f., il. Dissertação (Mestrado em Comunicação)—Universidade de Brasília, Brasília, 2019.
Abstract:	This research investigates the perception of a group of journalists from Empresa Brasil de Comunicação (EBC) about potentialities and limits of their work, in view of the principles and objectives of the EBC, as established by law (BRASIL, 2008) and as the best practices on public broadcasting internationally recognized (UNESCO, 2001). This research understands that perception (MERLEAU-PONTY, 1999) is based on the relation of each subject to others and to the world. In this case, the difficult process of its establishment and the current dismantling process of EBC, as well as its origin from state and educational communication organizations are factors that influence this analysis. From these previous institutions, EBC received part of its workers, forged in their respective institutional cultures. The perception about the company is also marked by the reality of the media system in the country, historically concentrated and commercially focused, lacking public tradition. Finally, as they belong to the journalistic field (BOURDIEU, 1997, 2010), a structured space with diverse forces acting and where struggles take place, the journalists construct a professional habitus (BOURDIEU, 1997, 2010) with which they evaluate and construct reality (BERGER and LUCKMANN, 2011) from this “tribe's” own perspective (TRAQUINA, 2018a). The construction of the habitus is associated to the academic background and professional experience, which relate to the way news is produced (TRAQUINA, 2018; WOLF, 2008), and impose practices and formats that do not necessarily dialogue with the purposes of public communication. Considering this scenario, we questioned if there were conditions that permitted EBC journalists change their habitus, that is, a generative and regulating principle of daily practices, for the realization of the company's principles and objectives, and if it was or not established its own institutional culture over the echoes of its predecessors. We performed qualitative research (FLICK, 2009) based on semi-structured interviews with 16 workers. Our reflection is based on the theoretical discussion presented here and on the techniques of content analysis (BARDIN, 1977). The conclusions reveal that the journalists interviewed for this research are in general interested in the debate about public communication, intend to collaborate with their work for the construction of citizenship and value positively the structures of social control. However, they show that there is little homogeneity in the functional body, indicating inadequate routines to produce differentiated communication according to the principles of public broadcasting. Living the dismantle of the company, they reveal the loss of relative editorial autonomy vis-à-vis governments and the incompleteness of building a structured habitus from the EBC mission. In this way, we seek to demonstrate that the good management of human resources, and in this case specifically journalists, since they are central to the activity of the company, is fundamental to the execution of this public communication policy.
metadata.dc.description.unidade:	Faculdade de Comunicação (FAC)
Descripción :	Dissertação (Mestrado)—Universidade de Brasília, Faculdade Comunicação, Programa de Pós-Graduação em Comunicação, 2019.
metadata.dc.description.ppg:	Programa de Pós-Graduação em Comunicação
Licença::	A concessão da licença deste item refere-se ao termo de autorização impresso assinado pelo autor com as seguintes condições: Na qualidade de titular dos direitos de autor da publicação, autorizo a Universidade de Brasília e o IBICT a disponibilizar por meio dos sites www.bce.unb.br, www.ibict.br, http://hercules.vtls.com/cgi-bin/ndltd/chameleon?lng=pt&skin=ndltd sem ressarcimento dos direitos autorais, de acordo com a Lei nº 9610/98, o texto integral da obra disponibilizada, conforme permissões assinaladas, para fins de leitura, impressão e/ou download, a título de divulgação da produção científica brasileira, a partir desta data.
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