The consumption of fresh organic food : premium pricing and the predictors of willingness to pay

Watanabe, Eluiza Alberto de Morais; Alfinito, Solange; Castelo Branco, Thaíssa Velloso; Raposo, Caroline Felix; Barros, Marina Athayde

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Campo DC	Valor	Lengua/Idioma
dc.contributor.author	Watanabe, Eluiza Alberto de Morais	-
dc.contributor.author	Alfinito, Solange	-
dc.contributor.author	Castelo Branco, Thaíssa Velloso	-
dc.contributor.author	Raposo, Caroline Felix	-
dc.contributor.author	Barros, Marina Athayde	-
dc.date.accessioned	2023-10-17T14:25:23Z	-
dc.date.available	2023-10-17T14:25:23Z	-
dc.date.issued	2023-03-03	-
dc.identifier.citation	WATANABE, Eluiza Alberto de Morais et al. The consumption of fresh organic food: premium pricing and the predictors of willingness to pay. Journal of Food Products Marketing, v. 29, n. 2-3, p. 41-55, 2023. DOI: https://doi.org/10.1080/10454446.2023.2185118.	pt_BR
dc.identifier.uri	http://repositorio.unb.br/handle/10482/46695	-
dc.language.iso	eng	pt_BR
dc.publisher	Taylor & Francis	pt_BR
dc.rights	Acesso Restrito	pt_BR
dc.title	The consumption of fresh organic food : premium pricing and the predictors of willingness to pay	pt_BR
dc.type	Artigo	pt_BR
dc.subject.keyword	Produtos naturais	pt_BR
dc.subject.keyword	Varejo	pt_BR
dc.subject.keyword	Consumidor	pt_BR
dc.identifier.doi	https://doi.org/10.1080/10454446.2023.2185118	pt_BR
dc.relation.publisherversion	https://www.tandfonline.com/doi/full/10.1080/10454446.2023.2185118	pt_BR
dc.description.abstract1	The paper presents three studies. Study 1 identified the price charged by retailers for different types of organic produce, comparing the prices of organic and non-organic food. Studies 2 and 3 analyzed the predictors of the willingness to pay. Study 2 focused on the role of socioeconomic status, trust, health concerns, and environmental concerns. Study 3 tested the importance of the place of purchase and of labeling. The studies surveyed 917 consumers in total. The results showed that retailers charged a premium price for organic food. Most consumers are prepared to pay a premium of between 5% and 10%. Income and the presence of organic labeling are significant predictors of willingness to pay, while environmental concerns and the place of purchase are not. The results can contribute to the decision-making and the expansion of the studies about WTP for organic food in the Brazilian context, paving further studies.	pt_BR
dc.identifier.orcid	https://orcid.org/0000-0001-5065-9266	pt_BR
dc.identifier.orcid	https://orcid.org/0000-0001-6235-7564	pt_BR
dc.identifier.orcid	https://orcid.org/0000-0001-5430-3195	pt_BR
dc.identifier.orcid	https://orcid.org/0000-0001-6619-9698	pt_BR
dc.contributor.affiliation	University of Brasília, Department of Business Administration	pt_BR
dc.contributor.affiliation	University of Brasília, Department of Business Administration	pt_BR
dc.contributor.affiliation	University of Brasília, Department of Business Administration	pt_BR
dc.contributor.affiliation	University of Brasília, Department of Business Administration	pt_BR
dc.contributor.affiliation	University of Brasília, Department of Business Administration	pt_BR
dc.description.unidade	Faculdade de Economia, Administração, Contabilidade e Gestão de Políticas Públicas (FACE)	pt_BR
dc.description.unidade	Departamento de Administração (FACE ADM)	pt_BR
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