Título:	A política pública de turismo da Embratur e suas transformações até a atualidade
Outros títulos:	Embratur's public policy on tourism and its transformations so far
Autor(es):	Wiesinieski, Lívia Cristina Barros da Silva Santos, Paula Schulz dos
Assunto:	Turismo Embratur Política pública
Data de publicação:	22-Set-2021
Editora:	Universidade Federal do Rio Grande do Norte
Referência:	WIESINIESKI, Livia Cristina Barros da Silva; SANTOS, Paula Schulz dos. A política pública de turismo da Embratur e suas transformações até a atualidade. Revista de Turismo Contemporâneo, Natal, v. 9, n. 3, 363-384, 2021. DOI: https://doi.org/10.21680/2357-8211.2021v9n3ID23460. Disponível em: https://periodicos.ufrn.br/turismocontemporaneo/article/view/23460. Acesso em: 13 out. 2021.
Abstract:	Given the key role that Embratur –Agência Brasileira de Promoção Internacional do turismo, has in national tourism, being the oldest organ of the type in activity, the present work proposed to study, ina qualitative and exploratory way the construction of policies from its creation to the present day. To this end, a documentary analysis of the legislation, plans, programs and actions of the agency was carried out from 1964 to 2019. Thus, the results were analyzed from the perspectives of evaluative research and content analysis, pointing to key issues to be addressed from its change of legal nature, which occurred in 2020. These are: the country brand, the hiring regime, access to financial resources andtechnologies to better take advantage of national tourism assets and, above all, the understanding of its own history in order to avoid making the mistakes of the past again, such as the failure to observe global trends in promotion, the use of promotional language with sexual connotations (from the magazines of the 70s to the slogan “Brazil, visit and love us”) and the lack of a clear guiding policy for carrying out their actions.
Unidade Acadêmica:	Centro de Excelência em Turismo (CET)
Licença:	Copyright (c) 2021 Revista de Turismo Contemporâneo - (CC BY NC SA) License This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Autores que publicam nesta revista concordam com os seguintes termos:
DOI:	https://doi.org/10.21680/2357-8211.2021v9n3ID23460
Aparece nas coleções:	Artigos publicados em periódicos e afins

Os itens no repositório estão protegidos por copyright, com todos os direitos reservados, salvo quando é indicado o contrário.