Título:	Jornalismo da boa notícia : cidadania e noticiabilidade
Autor(es):	Vidal, Delcia Maria de Mattos
Orientador(es):	Silva, Luiz Martins da
Assunto:	Jornalismo Imprensa
Data de defesa:	Ago-2003
Referência:	VIDAL, Delcia Maria de Mattos. Jornalismo da boa notícia: cidadania e noticiabilidade. 2003. xiv, 127 f. Dissertação (Mestrado em Comunicação)-Universidade de Brasília, Brasília, 2003.
Abstract:	This piece of work analyses the reason for which social activities carried out by businesses, albeit of public interest, seldom receive due news coverage. To this end, curtailing the disclosure of such socially oriented initiatives coming from the private sector has been verified vis-à-vis the conduct of gatekeepers, the natural skepticism of journalists and the premise that bad news is good news. It is defended here that bringing to light corporate activities related to social issues promotes social consciousness in businessmen and within communities and civil society as a whole. The viewpoints of journalists, businessmen, consumers and citizens regarding the newsworthiness of social projects put into practice by private companies, are presented here in the hope they will assist in creating greater receptivity by the media to make public these social activities. The study is completed by a research of how the media has been handling such social initiatives. Furthermore, the work discusses the concepts of social activity, corporate citizenship, social investment, social marketing, as well as social responsibility, and analyses the participation of private initiative within the State’s obligations. Public journalism is broached in terms of the contribution of this journalistic category towards social change.
Unidade Acadêmica:	Faculdade de Comunicação (FAC)
Informações adicionais:	Dissertação (mestrado)—Universidade de Brasília, Faculdade de Comunicação, 2003.
Programa de pós-graduação:	Programa de Pós-Graduação em Comunicação
Aparece nas coleções:	Teses, dissertações e produtos pós-doutorado

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