Título:	Rock in Rio : a gênese da nova onda
Autor(es):	Figueiredo Neto, Argemiro de
Orientador(es):	Lima, Venicio Artur de
Assunto:	Produção cultural Comunicação de massa Cultura popular - Brasil
Data de publicação:	14-Mai-2020
Data de defesa:	1990
Referência:	FIGUEIREDO NETO, Argemiro de. Rock in rio: a gênese da nova onda. 1990. 123 f. Dissertação (Mestrado em Comunicação)—Universidade de Brasília, Brasília, 1990.
Abstract:	In our days, cultural production is so profoundly articulated with society that its own communication depends on the work developed by the artistic class as much as on the action of cultural propogation mechanisms. Most of the times, this interaction favours economic rather than artistic purposes, as many an industrial sector, takinç advantage of the link created between art and the consumer, explores this relation in the most varied ways. Since they are directly responsible for communicating this process to the social milieu, mass media are extremely important in this context. Through them, the individual make contact with what is going on in the artworld, and very little indeed outside this relation will be capable of moving him. On the other hand, they have also developed a language of their own, through which they have been trying to bring together the concepts of cultural reception and industrial consumption. In the field of music, this prospect takes on a very peculiar role. Musical styles - which influenced artistic production in certain periods of our history, giving birth from time to time to musical movements and fads - are, at present, the target of elaborated economic strategies thatv accompany dissemination processes. Influencing not only the musical sector - as, for instance, artists who develop a common thematic - but also other cultural sectors which then absorb them, musical styles have become cultural waves in propogation structures through which whole cultural and industrial productions are now being communicated from a common esthetic reference. Therefore, cinema, radio, television, fashion and advertising now take advantage of an outstanding cultural product and explore it within their language domaines. This, however, does not take place in a conjunctural or contingent manner. In fact, it is part of a cyclic process through which cultural production is disseminated, from time to time, through axis of esthetic similarity - fashion itself -, which usually begins in Jtirst world countries and then moves on to an actual circuit of less developed nations. In this context, Brazil holds a peripherical position, and most of the musical production aired here is linked to foreign propogation structures. Rock in Rio, a huge popular music festival held in 1985 in Rio de Janeiro, can be looked at as a good example of this policy, in the measure that it was a sort of passport that enabled several music styles (or cultural waves) already well known in the United States and Europe to take over significant spaces in our media. Placing Brasil in the route of the grand international shows, it also represented the introduction of a modern cultural policy in our daily life, based on the dissemination and economic use of music. This policy is also being disseminated throughout the musical events that have been taking place ever since.
Unidade Acadêmica:	Faculdade de Comunicação (FAC)
Informações adicionais:	Dissertação (Mestrado)—Universidade de Brasília, Faculdade Comunicação, Programa de Pós-Graduação em Comunicação, 1990.
Programa de pós-graduação:	Programa de Pós-Graduação em Comunicação
Aparece nas coleções:	Teses, dissertações e produtos pós-doutorado

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