Título:	Consumo de jornal impresso e online : impresso é status, online é facilidade
Outros títulos:	Newspaper consumption in print and online : printed newspapers is status and online is easiness
Autor(es):	Assumpção, Marilia Alfinito, Solange Castro, Breno Giovanni Adaid
ORCID:	http://orcid.org/0000-0001-6829-2941 http://orcid.org/0000-0001-6235-7564 http://orcid.org/0000-0002-9856-4263
Assunto:	Valores humanos Axiomas Atributos Jornais
Data de publicação:	2019
Editora:	Associação Nacional de Pós-Graduação e Pesquisa em Administração
Referência:	ASSUMPÇÃO, Marilia; ALFINITO, Solange; CASTRO, Breno Giovanni Adaid. Consumo de Jornal Impresso e Online: Impresso é Status, Online é Facilidade. Revista de Administração Contemporânea, Curitiba, v. 23, n. 1, p. 23-42, jan./fev. 2019. DOI: https://doi.org/10.1590/1982-7849rac2019170398. Disponível em: http://scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552019000100023. Acesso em: 23 jan. 2020.
Abstract:	Online newspapers are becoming increasingly popular and may pose a threat to the traditional print newspaper market. To investigate this market, this study aims to assess how motivational variables (i.e., human values ​​and social axioms) and affective and rational judgments comparatively influence the use of print and online newspapers. Therefore, we have applied the Consumer Cultural Influence Model (CCIM) to this subject. Our research investigates print and online newspaper usage in two different ways. One is exploratory designed to identify newspaper attributes through 11 interviews, and the other uses an online survey (N=498) to evaluate the relationships between the model's constructs. The analyses conducted using structural equation modeling, demonstrate that the usage for each type of newspaper is different. Print newspapers involve affective judgment and the establishing of an emotional attachment to the product for those who have a preference for print newspapers. In terms of online newspapers, the relationship is rational for those who prefer online newspapers. The originality of this research has to do with its examination of the perspective of the newspaper consumer, and its identification of opposing idiosyncrasies associated with these differing preferences. It also applies comparative models to this market, dealing not only with newspaper attributes, but also subjective aspects linked to newspaper consumption.
Unidade Acadêmica:	Faculdade de Economia, Administração, Contabilidade e Gestão de Políticas Públicas (FACE) Departamento de Administração (FACE ADM)
Licença:	(CC BY)
DOI:	https://doi.org/10.1590/1982-7849rac2019170398
Aparece nas coleções:	Artigos publicados em periódicos e afins

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